How Nasdaq Primary Powered by Onbrane is Setting Industry Standards Within Primary Debt Markets
In September 2022, we announced a landmark partnership with Nasdaq, uniting our forces to build a more efficient primary debt market. The result is Nasdaq Primary powered by Onbrane – one platform digitalizing a full debt issuance lifecycle, bringing every market actor together to structure, negotiate, issue, distribute and invest in debt products. With our synergies, six key values of the Nasdaq Primary powered by Onbrane emerged.
Value #3 of Nasdaq Primary is its inclusive approach to improving market efficiency by establishing new and improved industry standards with its user community. Our global team works hand-in-hand with public, corporate and financial institutions of all sizes to improve our users’ current processes, allowing us to set new and better industry standards together.
Piano & the Primary Debt Market
I am going to let you in on a little secret. The best part of my job is to talk to customers, especially potential customers. I like talking to the ones excited about joining Onbrane, of course. But our wealth of functionality, onboarding momentum, and partnership with Nasdaq do most of the talking nowadays. Hence, the ones I really like to talk to are actually the ones who insist that the old ways are the right way and that digitalization does not make sense for the Primary Debt Market. This is for them.
Equipping the Primary Debt Market With a Universal Virtual Office to Negotiate & Issue Debt
In September 2022, we announced a landmark partnership with Nasdaq, uniting our forces to build a more efficient primary debt market. The result is Nasdaq Primary powered by Onbrane – one platform digitalizing a full debt issuance lifecycle, bringing every market actor together to structure, negotiate, issue, distribute and invest in debt products. With our synergies, six key values of the Nasdaq Primary powered by Onbrane emerged.
The second value of Nasdaq Primary powered by Onbrane is to provide a much-needed virtual office for all debt market actors: – a shared, and connected OTC environment with enhanced security to negotiate and issue debt.
The concept of a virtual office is a technological development that has become a necessity since the Covid-19 pandemic. We equip debt market players with tools to work from anywhere, with a platform that is organized around an elegant UI/UX with a distinctive visual identity, providing the next-level user experience.
With Nasdaq Primary, whether you are an issuer, dealer, broker, advisor, or investor, you can access primary debt markets while working from anywhere.
How to issue Sustainability-linked Bonds/CPs linked to variation mechanisms?
Sustainability-linked debt format has been booming in recent years but when it comes to variation mechanisms and KPI targets, structuring and origination remain complex and non-standardized processes.
Even with its prominent flaws, banks and investors are looking at this ESG debt instrument with great interest as it could encourage all issuers to raise their sustainability ambitions.
One Debt Market Platform for Issuers, Intermediaries, Advisors, and Investors
In September, we announced a partnership with Nasdaq and launched Nasdaq Primary powered by Onbrane – a new iteration of the Onbrane platform. Together, we are providing the market with a single platform to structure, negotiate, issue, distribute and invest in debt products.
One of the 6 key values of Nasdaq Primary is its ability to cater to every market participant across the value chain. In fact, it is the only platform currently on the market that achieves this ambitious goal.
In this article, we break down our approach to digitalizing debt negotiation and issuance through Nasdaq Primary and explain exactly how each market actor benefits from it.
Introducing 6 Values of Nasdaq Primary Powered by Onbrane
In September, we announced a landmark partnership with Nasdaq, uniting our forces to build a better, more sustainable primary debt market.
The result is Nasdaq Primary powered by Onbrane – one platform digitalizing a full debt issuance lifecycle, bringing every market actor together to structure, negotiate, issue, distribute, and invest in debt products.
So, what’s Nasdaq Primary, and how does it differ from the Onbrane platform?
Simply put, Nasdaq Primary is Onbrane on steroids – it is the Onbrane platform you love combined with Nasdaq’s capabilities and extensive experience in building efficient market infrastructures.
In this article, we share Onbrane’s story of becoming Nasdaq Primary – how did we get here, why partner with Nasdaq, and finally, what’s our joint value proposition to the primary debt markets worldwide.
Nasdaq Launches Nasdaq Primary in Partnership with Onbrane
Press release Stockholm, September 14, 2022 – Nasdaq (Nasdaq: NDAQ) today announced the launch of Nasdaq Primary, helping companies digitalize the process of raising debt capital by bringing all market actors together on one platform. The product is launched in partnership with Onbrane, a European fintech company focused on producing sustainable and innovative solutions for […]
From over 10% to 0.1%: Onbrane’s journey to eliminating Fat Finger errors
According to market actors, the rate of fat-finger trades on the CP market is between 10-20%. Onbrane managed to bring it down to 1.5%. The next goal is to get to 0.1%. Learn more on our fat finger strategy.
Onbrane x FOREX: Automatically execute currency swap related to your debt issuance
Onbrane’s forex module aims to facilitate currency swaps for treasurers that issue debt in multiple currencies. Inspired by our users’ requests, we created a much-needed bridge between the primary debt market and the forex market.
We have developed an API that allows direct connection between a forex platform and Onbrane, allowing automatic and seamless data flow.
Thanks to this addition, Onbrane users will manage yet another part of their debt issuance from a single screen, taking an STP process to another level.
The first FX platform to be integrated with Onbrane is 360T – an award-winning multi-bank, multi-asset global trading platform for OTC and listed financial instruments.
Onbrane is open to welcoming other FX solution providers that want to reinforce their offering to debt market actors by connecting to our platform.
Product Managers Interview : Building the debt market SaaS platform with the best user experience.
Building the most comprehensive OTC debt market platform for capital markets that serves all market participants regardless of their role is indeed an ambitious undertaking. To achieve this, we’ve brought together some of the savviest product managers that are now a true driving force behind the Onbrane platform.
Nowadays, the SaaS product manager is one of the fastest-growing roles in the entire software product development realm.
With this in mind, we give the spotlight to Willliam Beguin and Augustin Brandel, Onbrane’s product managers (mini-CEOs as they like to call themselves). They take us through their working process, responsibilities, and approaches when interacting with our users and the debt market at large.
