Virtual Office – Enabling Remote Work
To enable a seamless virtual office experience, Nasdaq Primary is fully integrated with your existing technology stack through APIs, such as clearing systems, forex solutions, treasury management software for issuers, or order management systems, such as Aladdin, for asset managers.
Our platform facilitates full STP and allows you to navigate through your systems without restraints or the need for repetitive manual inputs.
Additionally, Nasdaq Primary provides a complete audit trail of your activity to facilitate transparency and compliance no matter where you work from. You can export your negotiation history anytime in any standard format – your data is fully under your control.
Single access to the liquidity pools globally
Nasdaq Primary is set to enhance proximity for every client, where each market and stakeholder, regardless of the language and geographical location, is just a click away.
Nasdaq Primary is architectured to bring together all the sub-markets (money market, fixed income, etc.) and their localized extensions (NEU CP, EURO CP, US CP, etc.), significantly lowering the barriers of entry to liquidity pools.
Creating one access point to all these markets gives a powerful competitive advantage to issuers, intermediaries, and investors of Nasdaq Primary that have a presence in several markets but can be limited in reactivity because of the market fragmentation and the absence of integrated tools.
Nasdaq Primary already covers numerous markets, and we continuously work with users to add more debt products quickly and strategically.
User experience like no other
Nasdaq Primary has focused on impeccable product design from the start, believing it to be a key differentiator for our product.
Apart from adopting best practices in the field, preserving and mimicking market logic is a specialty of our product design. The goal is to eliminate barriers to entry for new users, making a switch to digital as seamless and comfortable as possible.
Nasdaq Primary also delivers a unique and engaging user experience through its distinctive visual identity.
Expressed by lively and fun illustrations, these are part of the product’s design and accompany you through your daily rounds of debt negotiations.
To maximize ease of use, we involve end-users in usability testing of each new or improved feature, which makes user feedback an integral part of our
development process.
Comprehensive data module for market insights
Nasdaq Primary users need market data to get the latest market insights. This is essential for them to identify the best opportunities and plan their market activity accordingly.
In our data module, we reconcile large sources of market and environmental, social, and governance (ESG) data and organize it into interactive data visualizations.
Here, our users observe key figures, such as outstanding and average rates, and benchmark their activity against companies with similar credit ratings and sectors.
With Nasdaq Primary, clients not only get access to the scattered primary debt markets in one place but also have a single source of data intelligence from each of these markets.
In the end, users can capture opportunities and chase them all from one virtual office.
Get on board with Nasdaq Primary powered by Onbrane
This is just the beginning of the Nasdaq Primary.
Nasdaq and Onbrane teams work together to reinforce Nasdaq Primary’s capabilities and bring more functionalities and integrations to issuers, intermediaries, advisors, and investors so they are equipped with powerful tools that answer today’s demand for security, efficiency, and transparency.
Soon, issuers will have access to more liquidity and more markets, intermediaries will have more issuers and investors to work with and investors will have more investment opportunities.
Take action to become part of our exciting journey.
Contact us to discuss the impact that digitalizing your debt issuance through Nasdaq Primary can bring to your organization!
